Lipa Later, Kenya
|User Experience Designer
Highlights
Created a comprehensive design system to maintain brand consistency and streamline the design process across all Lipa Later digital platforms.
Designed Lipa v2.0 customer-oriented mobile app and web application, streamlining the user experience for obtaining credit, completing purchases, and enabling convenient deferred payments..
Designed PayCloud, a merchant-focused banking service that offers effortless bank account setup and a suite of financial services tailored to support their business needs.
Led the redesign of the company's landing pages to improve user engagement and conversion rates, and utilized data-driven insights and A/B testing to optimize designs for better performance.
Collaborated closely with cross-functional teams to gather requirements, create wireframes, and produce other high-fidelity designs.